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Events - Webinars

Insights for Every Advisory Business: Unlocking Data-Driven Success

Webinar

Scott Leak, CFP®, CEPA®

Success for advisory businesses isn’t just about growing AUM—it’s about maximizing profitability, increasing firm value, and scaling operations efficiently. But how do top firms achieve this? The answer lies in data-driven decision-making.

Join Scott Leak, CFP®, CEPA®, in this insightful session as we explore how benchmarking your businesses Key Performance Indicators (KPIs) can provide a clear roadmap to success. Using FP Transitions' extensive industry data, we’ll highlight:

  • What Sets High-Performing Firms Apart – Uncover the key metrics and strategies that drive sustainable growth and profitability.
  • How to Benchmark Your Business – Learn how to assess your firm’s financial and operational health to make informed, strategic decisions.
  • Next Steps to Elevate Your Firm – Whether you’re focused on growth, profitability, or preparing for a transition, gain actionable insights to take your firm to the next level.
  • Is my business growing fast enough?

Live Q&A Session: Get expert answers to your biggest questions and walk away with a clear vision for a thriving, next-level advisory business.

Building Your Next Billion in Assets

Webinar

Eric Leeper, CFA

Rick Kent

Kay Lynn Mayhue, CFP®, AEP®, RFC®

Suzanne Siracuse

Powerhouse advisory firms are not built overnight. It starts with a vision, a plan, and the right partnership to lay the groundwork for sustainable growth. This session will focus on one client’s journey—one that ensured leadership continuity, cultural alignment, and long-term business stability.

Join industry leaders Rick Kent, Kay Lynn Mayhue, CFP®, AEP®, RFC®, and Eric Leeper, CFA in this exclusive discussion, moderated by Suzanne Siracuse, as they reveal:

  • The Origin Story of Merit’s Succession Plan – Merit Financial Advisors CEO Rick Kent, will discuss his vision for establishing the firm of the future and how FP Transitions assisted him in structuring a forward-looking strategy that is fueling the firm’s long-term success.
  • The Leadership Transition That Shaped Growth – Merit’s President Kay Lynn Mayhue, CFP®, AEP®, RFC® shares her first-hand account in going from a seller to partner and firm leader.
  • Best Practices for a Seamless Succession Plan – FP Transitions CFO and Partner, Eric Leeper, CFA outlines the key elements to creating a multi-generational business model and the do’s and don’ts of an effective succession strategy.

Live Q&A Session: Ask the experts your pressing questions on business continuity and leadership transition. Learn how the right succession strategy can transform your business into a sustainable, high-growth firm.

 

Building Your M&A Team in the Current Financial Landscape

Webinar

Eric Leeper, CFA 
James Fisher, JD 
Alicia Chandler 
Susie McEuen 

Your Complete Guide to Growth: Master Advisor Branding, Marketing, and Acquisition Strategies

Webinar

Melissa Thomas, Intention.ly

Marcus Hagood, FP Transitions

Modern financial advisory firms focused on growth can take advantage of a number of organic and inorganic strategies for achieving their goals. This session brings together both sides of the growth coin, combining Intention.ly’s marketing and branding expertise with FP Transitions’ depth of equity management, valuation, and M&A insights.

Join Melissa Thomas, Partner and Head of Strategy at Intention.ly, and Marcus Hagood, Director of Equity Management Solutions at FP Transitions, for Your Complete Guide to Growth: Master Advisor Branding, Marketing, and Acquisition Strategies. During the event, you’ll learn:

  • Key valuation trends and insights based on data from over 16,000+ wealth management firms
  • How to identify and capitalize on indicators of firm growth
  • Why a strong advisor brand is essential for growth, and a framework for building one
  • Best practices for developing and optimizing a marketing budget
  • Proven tips for maximizing ROI on your marketing investments

You’ll also get a closer look at how Intention.ly and FP Transitions are partnering to help firms maximize their potential. Don’t miss out!

Understanding the FTC’s New Ruling: Implications for Wealth Management Advisors

Webinar

James Fisher, JD - VP of Mergers and Acquisitions at FP Transitions

Matthew A. Swendiman, JD, CFA - Chief Executive Officer at Key Bridge Compliance

Geoff Schiveley, JD - VP of Legal at FP Transitions

Stuart Smith, JD - Senior Consultant at FP Transitions

The Building Blocks for Sustainability - Roundtable

Webinar

Scott Leak, CFP®, CEPA® - Director of Business Development & Senior Consultant

Eric Godes - SVP, Senior Consultant

Siena Halpin - Senior Analyst

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